This past Friday, our class was invited to participate in a panel discussion with experts in the field of online marketing. Established professionals who have worked for various companies such as: Facebook, Pinterest, Amazon, Microsoft, WordPerfect gave us advice on how we can better prepare and market ourselves to potential employers and start a meaningful career.
One remarked that, most often, when employers come to recruit college students they do not expect them to already know how to do the work that will be required in said position. Students would do well to show essential competencies and an ability to learn. When people are hired based upon sole skill set, those skills quickly become obsolete.
But what does this mean? How do you show an employer that you are competent and an able learner?
The question was posed: "What competencies should I be developing now?" The panel suggested developing competencies in leadership, being analytical, problem solving, and self initiative. Experience will help. Surround yourself with smart people and learn from every situation--the good and the bad. Internships are vital to help you understand what jobs you would really like to pursue, and to help employers see what you are capable of. A panel member advised students to include what they accomplished as either an intern or employee at a job. He told us that everyone can show experience, but showing what you did with that experience will put you ahead of the game.
Another aspect of the discussion focused on where to start your career with comments focusing on advantages of working for a startup vs an established business. Most of the panel seemed to side with starting with a big name. This gives lends to credibility on a resume and surrounds you with very experienced people to learn from. There are many competencies and skills that you will develop and then can translate into other positions. A solid foundation will better prepare you to succeed in following opportunities.
Hope from the panel:
No matter what happens, remember that a career is long. Always set goals for the future, and learn what you need to in order to make it there. Evaluate your position. If your job is changing every few years--e.g., you are advancing your scope of responsibility--you are on the right path.
Internet Marketing As A Career, How To Prepare For A Career In Internet Marketing: A Guide For Students
