Commerce on Social Media?
If you haven't taken a look, you may not know that there is very little purchasing of goods and services happening on social media. If this is the case, why should you even bother creating accounts and taking the time to create posts for your company? Social Media is great for the following reasons:
- It helps to build your online Brand Community.
- Social Media Drives Traffic to your site.
Traffic refers to how many people are visiting your site. Your brand community refers to the people who are familiar with and interested in your products or services. Enhancing these two things has the potential to help increase the number of purchases you achieve from your company's personal Website.
Content Marketing
An important thing social media does in order to accomplish the two goals listed above, is create platforms for you to share more content with your potential customers. Social media allows both you and the customer to interact in different ways than you would be able to through just your company's website. The more reliable, fresh content you can provide to your target audience, the greater trust they will gain in your company's desire and ability to help them meet their needs.
Which Platform to Choose?
Different platforms of social media are good for different types of content. You will want to do a little research to see which one best matches your capabilities and needs. Start with the basics. Check out how facebook, twitter, and instagram can help you in your quest to reach more people.
